Gamification – playful motivation for more success in business and everyday life
We all know that phenomenon when the tasks required to master our working and private life are challenging and interesting but at the same time not easy to get done in time. Time flies, we have to be entirely focused and we are then proud of the result. Successful companies are aware of this and use gamification to motivate employees, build brands and for all kinds of creative processes.
The fascinating thing about gamification is how it blends together all the biggest benefits of the mobile revolution, big data, social media and wearable computing. Pipedream Media uses the principles of gamification to good advantage in all kinds of mobile applications, giving the users true added value without that being obvious at first glance. In doing so we focus on the main objectives of your platform, software or app and ensure that the design, usability and user experience are in perfect balance with one another. For example, developing an app with us that motivates users to improve their health and fitness in a playful way, or a mobile application that helps users get a grip on their finances.
Regardless of your field of business, don’t frustrate, motivate! Set goals in achievable steps rather than unattainable dreams. The results will amaze you.
Added value and motivation through:
- Transparency and real-time data
- Teamwork and crowd
- Psychologically clever concepts (target group dependent)
- Progress (status display)
- Leaderboards and bonuses
- Challenges (quest, challenge)
- Individually customized concepts (for each topic)
- Discussion in the community
- Good story and reasonable goals
- Clearly structured flow of information (cascading information)
Here we make use of psychological principles and the natural playfulness of our users. You enable your target group to play its way to the desired result, regardless of whether it is to achieve fitness and good health, get rid of bad habits or ensure more productivity. That is gamification.